Content strategy for auto repair shops

People don’t trust mechanics. They trust the one they’ve watched.

Most drivers assume they’re being overcharged. Content is how you prove you’re the shop that tells the truth.

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Sound familiar?

The trust gap

Customers walk in expecting to get upsold. That suspicion costs you work.
Competing with dealers and chains

They have ad budgets. You have mechanics people would actually like.
Word of mouth is slow

Referrals are great, but they don’t scale.

Three starting points. The real formats come out of the audit, built around your people.

01

What’s wrong with this car

A mechanic diagnosing a real problem on camera, explaining what it costs and what can wait.
02

Don’t pay for this

The common upsells drivers can skip. It builds trust instantly.
03

Maintenance in a minute

Short, practical tips. Endlessly repeatable.

One 41-minute video took three days to make and has earned about $25,000 over two to three years. That’s what content that pays you back looks like.

01

Audit

I review your channels, your content and how it gets made, and tell you what’s wasting your time.
02

Roadmap

You get written actionables: what to make, who should make it, and how often.
03

Build

Put the right person on camera and post with feedback. Ninety days of reps, then your team runs it.

The Audit

$2,500

A one-hour call reviewing your channels, content and workflow. Written actionables, check-ins over 90 days, and a re-audit at day 90.

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Won’t showing repairs teach people to do it themselves?

A few will. Most will realize it’s a job for a pro, and they’ll call the pro who taught them.

Do I have to be on camera myself?

No. Part of the audit is finding the right person, and it usually isn’t the owner. Your best spokesperson is probably already on your payroll.

Isn’t it too late for us?

It’s not too late. But in two years you’ll say it’s too late, and wish you’d started two years ago.

A few questions. If an audit is the right next step I’ll tell you. If it isn’t, I’ll tell you that too, and why.

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