Content strategy for breweries, wineries and distilleries
Every bottle has a story. Most of them stay in the tasting room.
People buy craft drinks for the people and place behind them. If they’ve never seen either, you’re another label on a shelf.
Sound familiar?
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Shelf competition
On a crowded shelf, people pick the label they recognize.
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Tasting room traffic
Visits depend on people knowing you exist and feeling invited.
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Brand-safe posts
Pretty pour shots get likes and change nothing. People can smell brand-safe from a mile away.
Where I’d start
Three starting points. The real formats come out of the audit, built around your people.
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01
From the brewhouse
Your brewer or winemaker explaining one decision: what they tried, what failed, what made it into the bottle.
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02
Tasting notes, honestly
One person, one bottle, one honest description. A fine-dining wine pourer built a following doing exactly this.
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03
What goes with this
Practical pairings people save and share.
I did it for my own business first.
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298M+
Organic YouTube views across two channels
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424K
Subscribers on the main channel
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1,663
Videos published
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$0
Spent on ads
One 41-minute video took three days to make and has earned about $25,000 over two to three years. That’s what content that pays you back looks like.
How it works
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01
Audit
I review your channels, your content and how it gets made, and tell you what’s wasting your time.
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02
Roadmap
You get written actionables: what to make, who should make it, and how often.
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03
Build
Put the right person on camera and post with feedback. Ninety days of reps, then your team runs it.
The Audit
$2,500
A one-hour call reviewing your channels, content and workflow. Written actionables, check-ins over 90 days, and a re-audit at day 90.
Questions
Aren’t there rules about alcohol content online?
Yes, and they vary by platform and state. We build formats that respect them from the start, and your team keeps final say.
Do I have to be on camera myself?
No. Part of the audit is finding the right person, and it usually isn’t the owner. Your best spokesperson is probably already on your payroll.
Isn’t it too late for us?
It’s not too late. But in two years you’ll say it’s too late, and wish you’d started two years ago.
Find out what you should be pouring on camera.
A few questions. If an audit is the right next step I’ll tell you. If it isn’t, I’ll tell you that too, and why.
Book your audit