Content strategy for collectibles and resale shops
I built a business doing exactly this. Let me show you how.
I started in a basement buying and selling video games. Content turned that into a business that runs without an ad budget.
Sound familiar?
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Listing and hoping
Marketplaces put you next to a hundred sellers with the same item. Price becomes the only reason to choose you.
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Your knowledge is your edge
You can spot a fake, a reprint or a deal from across the room. Nobody sees that unless you show it.
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The best collections go to buyers sellers trust
Great collections rarely hit the open market. They go to whoever the seller already trusts.
Where I’d start
Three starting points. The real formats come out of the audit, built around your people.
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01
The buy
Film buying a collection: what you offer, why, and what you’ll do with it. People love the deal, and sellers learn to trust you.
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02
Is it worth anything?
Value checks on things people find in the attic. Educational and endlessly repeatable.
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03
Live selling
Live platforms like Whatnot reward sellers who show up consistently and know their stuff.
I did it for my own business first.
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298M+
Organic YouTube views across two channels
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424K
Subscribers on the main channel
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1,663
Videos published
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$0
Spent on ads
One 41-minute video took three days to make and has earned about $25,000 over two to three years. That’s what content that pays you back looks like.
How it works
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01
Audit
I review your channels, your content and how it gets made, and tell you what’s wasting your time.
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02
Roadmap
You get written actionables: what to make, who should make it, and how often.
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03
Build
Put the right person on camera and post with feedback. Ninety days of reps, then your team runs it.
The Audit
$2,500
A one-hour call reviewing your channels, content and workflow. Written actionables, check-ins over 90 days, and a re-audit at day 90.
Questions
Did this really work for you?
Yes. Our two channels have close to 300 million views, and sellers bring us six-figure collections because they’ve watched us for years. That’s the playbook I hand you.
Do I have to be on camera myself?
No. Part of the audit is finding the right person, and it usually isn’t the owner. Your best spokesperson is probably already on your payroll.
Isn’t it too late for us?
It’s not too late. But in two years you’ll say it’s too late, and wish you’d started two years ago.
Find out what your shop should be posting.
A few questions. If an audit is the right next step I’ll tell you. If it isn’t, I’ll tell you that too, and why.
Book your audit