Content strategy for dental practices
People are scared of the dentist. Content makes them less scared of you.
Most patients choose a practice by feel. The ones who’ve met your team online show up calmer and stay longer.
Sound familiar?
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Before-and-afters only go so far
Results matter, but every practice posts smiles. None of it shows what it’s like to be your patient.
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Patients pick on reviews and price
Without a reason to choose you, people default to whoever is closest or cheapest.
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Your team is the difference, and it’s invisible
The hygienist everyone loves is why patients stay. Nobody meets her until they’re in the chair.
Where I’d start
Three starting points. The real formats come out of the audit, built around your people.
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01
Meet the chair
A dentist or hygienist explains a procedure before the patient ever books. Fear drops when the unknown disappears.
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02
Is this normal?
Answer the questions people search at midnight. Sensitivity, gums, the noise the drill makes. Calm, helpful and short.
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03
A day at the practice
The people, the jokes, the routines. Patients choose people they like.
I did it for my own business first.
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298M+
Organic YouTube views across two channels
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424K
Subscribers on the main channel
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1,663
Videos published
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$0
Spent on ads
One 41-minute video took three days to make and has earned about $25,000 over two to three years. That’s what content that pays you back looks like.
How it works
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01
Audit
I review your channels, your content and how it gets made, and tell you what’s wasting your time.
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02
Roadmap
You get written actionables: what to make, who should make it, and how often.
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03
Build
Put the right person on camera and post with feedback. Ninety days of reps, then your team runs it.
The Audit
$2,500
A one-hour call reviewing your channels, content and workflow. Written actionables, check-ins over 90 days, and a re-audit at day 90.
Questions
What about patient privacy?
Nothing goes out with a patient in it unless they’ve agreed in writing. Most of the best formats don’t need patients at all.
Do I have to be on camera myself?
No. Part of the audit is finding the right person, and it usually isn’t the owner. Your best spokesperson is probably already on your payroll.
Isn’t it too late for us?
It’s not too late. But in two years you’ll say it’s too late, and wish you’d started two years ago.
Find out what your practice should be posting.
A few questions. If an audit is the right next step I’ll tell you. If it isn’t, I’ll tell you that too, and why.
Book your audit