Content strategy for e-commerce brands
Your ad costs keep climbing. Your content can keep selling.
If every sale starts with a paid click, you don’t have a brand. You have a rental agreement.
Sound familiar?
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Rising acquisition costs
Paid social gets more expensive every year, and the day you stop paying, sales stop with it.
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Product videos nobody watches
Polished product shots look like ads, so people scroll past them like ads.
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No face of the brand
People buy from people. If nobody at your company is on camera, you’re another logo in the feed.
Where I’d start
Three starting points. The real formats come out of the audit, built around your people.
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01
The founder’s workbench
How the product is made, what you changed and why, and what you refused to cut corners on.
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02
Honest comparisons
Your product next to the alternatives, including where yours isn’t the right pick. Honesty sells.
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03
Problem first
Start from the customer’s problem, not the product. The product shows up as the answer.
I did it for my own business first.
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298M+
Organic YouTube views across two channels
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424K
Subscribers on the main channel
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1,663
Videos published
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$0
Spent on ads
One 41-minute video took three days to make and has earned about $25,000 over two to three years. That’s what content that pays you back looks like.
How it works
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01
Audit
I review your channels, your content and how it gets made, and tell you what’s wasting your time.
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02
Roadmap
You get written actionables: what to make, who should make it, and how often.
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03
Build
Put the right person on camera and post with feedback. Ninety days of reps, then your team runs it.
The Audit
$2,500
A one-hour call reviewing your channels, content and workflow. Written actionables, check-ins over 90 days, and a re-audit at day 90.
Questions
Should we cut our ad budget?
Not on day one. Ads amplify what’s already working. The goal is content worth amplifying, so every ad dollar works harder and you depend on ads less over time.
Do I have to be on camera myself?
No. Part of the audit is finding the right person, and it usually isn’t the owner. Your best spokesperson is probably already on your payroll.
Isn’t it too late for us?
It’s not too late. But in two years you’ll say it’s too late, and wish you’d started two years ago.
Find out what your brand should be making.
A few questions. If an audit is the right next step I’ll tell you. If it isn’t, I’ll tell you that too, and why.
Book your audit