Content strategy for event venues

Couples and planners book a feeling. Show them what it feels like.

Every venue posts empty rooms with nice lighting. The ones that get booked show what happens on the day.

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Skylar, smiling, in a grey cap and black t-shirt in his studio

Sound familiar?

  • Empty-room photos

    A beautiful space with nobody in it doesn’t help anyone picture their event.

  • Listing site fees

    You pay directories for leads that are also looking at ten competitors.

  • Your coordinator is the deciding factor

    Clients book the person who will make the day work. Most never see them until the tour.

Where I’d start

Three starting points. The real formats come out of the audit, built around your people.

  • 01

    The day-of coordinator

    Follow your coordinator through a real event, with permission.

  • 02

    Setup time-lapse

    Empty room to finished event. Simple and satisfying.

  • 03

    Real questions, real answers

    Budget, guest counts, rain plans. Planners save and share this.

I did it for my own business first.

  • 298M+

    Organic YouTube views across two channels

  • 424K

    Subscribers on the main channel

  • 1,663

    Videos published

  • $0

    Spent on ads

One 41-minute video took three days to make and has earned about $25,000 over two to three years. That’s what content that pays you back looks like.

How it works

  1. 01

    Audit

    I review your channels, your content and how it gets made, and tell you what’s wasting your time.

  2. 02

    Roadmap

    You get written actionables: what to make, who should make it, and how often.

  3. 03

    Build

    Put the right person on camera and post with feedback. Ninety days of reps, then your team runs it.

The Audit

$2,500

A one-hour call reviewing your channels, content and workflow. Written actionables, check-ins over 90 days, and a re-audit at day 90.

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Questions

Our clients want privacy on their big day.

Respect that first. Many formats focus on setup, staff and space. Clients who want to be featured usually love being asked.

Do I have to be on camera myself?

No. Part of the audit is finding the right person, and it usually isn’t the owner. Your best spokesperson is probably already on your payroll.

Isn’t it too late for us?

It’s not too late. But in two years you’ll say it’s too late, and wish you’d started two years ago.

Find out what your venue should be posting.

A few questions. If an audit is the right next step I’ll tell you. If it isn’t, I’ll tell you that too, and why.

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Skylar