Content strategy for franchise brands

Corporate content is brand-safe. That’s why nobody watches it.

Your locations have the people customers love. Content lets every location tell that story without losing the brand.

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Skylar, smiling, in a grey cap and black t-shirt in his studio

Sound familiar?

  • One voice for every location

    Corporate content can’t feel local, and local posts are inconsistent.

  • Franchisees guessing alone

    Each owner guesses at social media, and the brand pays for it.

  • Recruiting franchisees

    Future owners want to see what life inside your system looks like.

Where I’d start

Three starting points. The real formats come out of the audit, built around your people.

  • 01

    The playbook every location runs

    Two or three formats that work anywhere, with a standard for judging them. Consistency without the corporate feel.

  • 02

    Owner stories

    Real franchisees and real days, told in their own words.

  • 03

    Location of the month

    Spotlight what’s working so other locations can copy it.

I did it for my own business first.

  • 298M+

    Organic YouTube views across two channels

  • 424K

    Subscribers on the main channel

  • 1,663

    Videos published

  • $0

    Spent on ads

One 41-minute video took three days to make and has earned about $25,000 over two to three years. That’s what content that pays you back looks like.

How it works

  1. 01

    Audit

    I review your channels, your content and how it gets made, and tell you what’s wasting your time.

  2. 02

    Roadmap

    You get written actionables: what to make, who should make it, and how often.

  3. 03

    Build

    Put the right person on camera and post with feedback. Ninety days of reps, then your team runs it.

The Audit

$2,500

A one-hour call reviewing your channels, content and workflow. Written actionables, check-ins over 90 days, and a re-audit at day 90.

Book your audit See all three options

Questions

Do you work with corporate or individual franchisees?

Either. For brands, I build the system every location runs. For a single franchisee, we work within your brand’s rules.

Do I have to be on camera myself?

No. Part of the audit is finding the right person, and it usually isn’t the owner. Your best spokesperson is probably already on your payroll.

Isn’t it too late for us?

It’s not too late. But in two years you’ll say it’s too late, and wish you’d started two years ago.

Find out what your locations should be posting.

A few questions. If an audit is the right next step I’ll tell you. If it isn’t, I’ll tell you that too, and why.

Book your audit
Skylar