Content strategy for home service companies

Every service call is a story. Most of them never get told.

When a furnace dies at 2am, people call the company they already trust. Content is how you become that company first.

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Sound familiar?

You compete on price in ads

Paid search puts you next to five competitors and a coupon. The cheapest bid wins the click.
Your techs are the brand, and nobody sees them

Customers judge you by the person who walks into their house. That person is invisible online.
Seasonal swings

When ads get expensive in peak season, a library of content keeps the phone ringing at no extra cost.

Three starting points. The real formats come out of the audit, built around your people.

01

Ride along with a tech

Pick the technician who explains things well and film real calls, with permission. What broke, why, and what it would have cost to ignore it.
02

What not to DIY

Short, honest videos about the jobs homeowners shouldn’t attempt. Helpful content earns trust faster than any discount.
03

The bad install

Show the worst work you get called to fix. It teaches customers what to look for and why your crew does it differently.

One 41-minute video took three days to make and has earned about $25,000 over two to three years. That’s what content that pays you back looks like.

01

Audit

I review your channels, your content and how it gets made, and tell you what’s wasting your time.
02

Roadmap

You get written actionables: what to make, who should make it, and how often.
03

Build

Put the right person on camera and post with feedback. Ninety days of reps, then your team runs it.

The Audit

$2,500

A one-hour call reviewing your channels, content and workflow. Written actionables, check-ins over 90 days, and a re-audit at day 90.

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Will customers be OK being filmed?

Many are, and the ones who aren’t don’t need to be. Most of the best formats show the equipment and the tech, not the homeowner.

Do I have to be on camera myself?

No. Part of the audit is finding the right person, and it usually isn’t the owner. Your best spokesperson is probably already on your payroll.

Isn’t it too late for us?

It’s not too late. But in two years you’ll say it’s too late, and wish you’d started two years ago.

A few questions. If an audit is the right next step I’ll tell you. If it isn’t, I’ll tell you that too, and why.

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