Content strategy for hotels and hospitality

Guests book the stay they can picture. Most hotels only show them rooms.

Room photos look the same everywhere. The places people remember have people and stories worth following.

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Skylar, smiling, in a grey cap and black t-shirt in his studio

Sound familiar?

  • Booking site commissions

    Every booking through a third-party site is rented attention with a fee.

  • Generic photography

    A made bed and a pool chair don’t give anyone a reason to choose you.

  • Your best staff are invisible

    The people who create the moments guests remember are never seen before arrival.

Where I’d start

Three starting points. The real formats come out of the audit, built around your people.

  • 01

    Ask the concierge

    Local tips from the person who knows the town best.

  • 02

    What guests never see

    Housekeeping, the kitchen, the 5am setup. Behind the scenes builds trust.

  • 03

    The local guide

    Your town, your picks, your people. It sells the trip, not just the room.

I did it for my own business first.

  • 298M+

    Organic YouTube views across two channels

  • 424K

    Subscribers on the main channel

  • 1,663

    Videos published

  • $0

    Spent on ads

One 41-minute video took three days to make and has earned about $25,000 over two to three years. That’s what content that pays you back looks like.

How it works

  1. 01

    Audit

    I review your channels, your content and how it gets made, and tell you what’s wasting your time.

  2. 02

    Roadmap

    You get written actionables: what to make, who should make it, and how often.

  3. 03

    Build

    Put the right person on camera and post with feedback. Ninety days of reps, then your team runs it.

The Audit

$2,500

A one-hour call reviewing your channels, content and workflow. Written actionables, check-ins over 90 days, and a re-audit at day 90.

Book your audit See all three options

Questions

Can content really reduce our reliance on booking sites?

Over time, yes. Guests who already know you book direct. The audit shows where that shift is realistic for your property.

Do I have to be on camera myself?

No. Part of the audit is finding the right person, and it usually isn’t the owner. Your best spokesperson is probably already on your payroll.

Isn’t it too late for us?

It’s not too late. But in two years you’ll say it’s too late, and wish you’d started two years ago.

Find out what your property should be posting.

A few questions. If an audit is the right next step I’ll tell you. If it isn’t, I’ll tell you that too, and why.

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Skylar