Content strategy for insurance agencies
Nobody wakes up wanting insurance. They want an agent they trust when it matters.
Most people buy on price because they don’t know anyone worth paying more for. Content changes that.
Sound familiar?
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Comparison sites
When coverage looks identical, the cheapest quote wins.
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Policies are confusing
People don’t understand what they bought until they file a claim.
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Your agents’ expertise is invisible
The agent who explains coverage clearly is your best retention tool.
Where I’d start
Three starting points. The real formats come out of the audit, built around your people.
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01
What this actually covers
One agent, one coverage question, plain answers.
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02
Claim stories
With permission: what happened, what the policy did, and what people wish they’d known.
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03
Gaps people miss
Common coverage mistakes, told simply. Useful and trusted.
I did it for my own business first.
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298M+
Organic YouTube views across two channels
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424K
Subscribers on the main channel
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1,663
Videos published
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$0
Spent on ads
One 41-minute video took three days to make and has earned about $25,000 over two to three years. That’s what content that pays you back looks like.
How it works
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01
Audit
I review your channels, your content and how it gets made, and tell you what’s wasting your time.
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02
Roadmap
You get written actionables: what to make, who should make it, and how often.
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03
Build
Put the right person on camera and post with feedback. Ninety days of reps, then your team runs it.
The Audit
$2,500
A one-hour call reviewing your channels, content and workflow. Written actionables, check-ins over 90 days, and a re-audit at day 90.
Questions
We’re a small agency. Can we compete with national brands?
Yes. National brands have mascots. You have people your community can actually meet.
Do I have to be on camera myself?
No. Part of the audit is finding the right person, and it usually isn’t the owner. Your best spokesperson is probably already on your payroll.
Isn’t it too late for us?
It’s not too late. But in two years you’ll say it’s too late, and wish you’d started two years ago.
Find out what your agency should be posting.
A few questions. If an audit is the right next step I’ll tell you. If it isn’t, I’ll tell you that too, and why.
Book your audit