Content strategy for landscaping companies

Your work transforms yards. Show the transformation, not just the after.

Homeowners hire the crew they trust to show up and do it right. Content shows them that before you quote.

Book your audit
Skylar, smiling, in a grey cap and black t-shirt in his studio

Sound familiar?

  • Seasonal demand

    Spring is chaos and winter is quiet. Content made in season keeps working in the off season.

  • Quotes decided on price

    If homeowners can’t tell crews apart, they choose the cheapest bid.

  • Your crew leads are invisible

    The person who designs and runs the job is the one homeowners want to trust.

Where I’d start

Three starting points. The real formats come out of the audit, built around your people.

  • 01

    Start to finish

    One job, day one to reveal, narrated by the crew lead. Time-lapse plus honest commentary.

  • 02

    Yard rescue

    The worst yard of the season and how you fixed it.

  • 03

    Plant this, not that

    Local, practical advice that earns trust and gets rewatched every season.

I did it for my own business first.

  • 298M+

    Organic YouTube views across two channels

  • 424K

    Subscribers on the main channel

  • 1,663

    Videos published

  • $0

    Spent on ads

One 41-minute video took three days to make and has earned about $25,000 over two to three years. That’s what content that pays you back looks like.

How it works

  1. 01

    Audit

    I review your channels, your content and how it gets made, and tell you what’s wasting your time.

  2. 02

    Roadmap

    You get written actionables: what to make, who should make it, and how often.

  3. 03

    Build

    Put the right person on camera and post with feedback. Ninety days of reps, then your team runs it.

The Audit

$2,500

A one-hour call reviewing your channels, content and workflow. Written actionables, check-ins over 90 days, and a re-audit at day 90.

Book your audit See all three options

Questions

We’re booked solid. Why invest in this?

Because booked solid is a season, not a strategy. Content lets you raise prices, choose better jobs and recruit good crew.

Do I have to be on camera myself?

No. Part of the audit is finding the right person, and it usually isn’t the owner. Your best spokesperson is probably already on your payroll.

Isn’t it too late for us?

It’s not too late. But in two years you’ll say it’s too late, and wish you’d started two years ago.

Find out what your crews should be filming.

A few questions. If an audit is the right next step I’ll tell you. If it isn’t, I’ll tell you that too, and why.

Book your audit
Skylar