Content strategy for med spas
Everyone posts results. The winners post the people behind them.
Clients are trusting you with their face. They choose the provider they’ve already watched explain things honestly.
Sound familiar?
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Your feed looks like every other med spa
Glowing skin and discount codes. Nothing tells a client why you instead of the place down the street.
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Promotions train people to wait for sales
Paid offers bring in bargain hunters, not loyal clients.
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Your injector is the brand
Clients follow the provider. If your best provider isn’t visible, you’re hiding your best asset.
Where I’d start
Three starting points. The real formats come out of the audit, built around your people.
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01
The honest consult
Let a provider say who a treatment is not for. It’s rare, it’s trusted, and it brings in better clients.
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02
What it actually feels like
Real expectations: the downtime, the cost, the strange week in between. Honesty beats glossy.
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03
Ask the injector
A recurring format answering one client question per video.
I did it for my own business first.
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298M+
Organic YouTube views across two channels
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424K
Subscribers on the main channel
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1,663
Videos published
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$0
Spent on ads
One 41-minute video took three days to make and has earned about $25,000 over two to three years. That’s what content that pays you back looks like.
How it works
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01
Audit
I review your channels, your content and how it gets made, and tell you what’s wasting your time.
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02
Roadmap
You get written actionables: what to make, who should make it, and how often.
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03
Build
Put the right person on camera and post with feedback. Ninety days of reps, then your team runs it.
The Audit
$2,500
A one-hour call reviewing your channels, content and workflow. Written actionables, check-ins over 90 days, and a re-audit at day 90.
Questions
Can we still run promotions?
Sure. Ads and promotions amplify. Content compounds. The goal is a client base that comes for your people, so you aren’t discounting just to stay busy.
Do I have to be on camera myself?
No. Part of the audit is finding the right person, and it usually isn’t the owner. Your best spokesperson is probably already on your payroll.
Isn’t it too late for us?
It’s not too late. But in two years you’ll say it’s too late, and wish you’d started two years ago.
Find out what your med spa should be posting.
A few questions. If an audit is the right next step I’ll tell you. If it isn’t, I’ll tell you that too, and why.
Book your audit