Content strategy for private aviation

Selling jets is unrelatable. That’s exactly why content works.

One jet broker built one of the biggest accounts in the category by making the work funny and clear. There’s room for more.

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Skylar, smiling, in a grey cap and black t-shirt in his studio

Sound familiar?

  • A small, private audience

    Your buyers don’t browse. They need to already know your name.

  • Glossy, brand-safe content

    Jet photos on a runway look like every other operator.

  • Nobody understands the business

    How charter, jet cards and ownership actually work is a mystery to most buyers.

Where I’d start

Three starting points. The real formats come out of the audit, built around your people.

  • 01

    The sales call, reenacted

    Recurring characters acting out real customer requests. It’s funny and it explains what you offer.

  • 02

    What it really costs

    Transparency in an opaque industry earns trust fast.

  • 03

    Behind the flight

    Crew, maintenance, and the details buyers never see.

I did it for my own business first.

  • 298M+

    Organic YouTube views across two channels

  • 424K

    Subscribers on the main channel

  • 1,663

    Videos published

  • $0

    Spent on ads

One 41-minute video took three days to make and has earned about $25,000 over two to three years. That’s what content that pays you back looks like.

How it works

  1. 01

    Audit

    I review your channels, your content and how it gets made, and tell you what’s wasting your time.

  2. 02

    Roadmap

    You get written actionables: what to make, who should make it, and how often.

  3. 03

    Build

    Put the right person on camera and post with feedback. Ninety days of reps, then your team runs it.

The Audit

$2,500

A one-hour call reviewing your channels, content and workflow. Written actionables, check-ins over 90 days, and a re-audit at day 90.

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Questions

Our clients value privacy. How do we make content?

You never need to show a client. The best formats show your team, your process and your expertise.

Do I have to be on camera myself?

No. Part of the audit is finding the right person, and it usually isn’t the owner. Your best spokesperson is probably already on your payroll.

Isn’t it too late for us?

It’s not too late. But in two years you’ll say it’s too late, and wish you’d started two years ago.

Find out what your company should be posting.

A few questions. If an audit is the right next step I’ll tell you. If it isn’t, I’ll tell you that too, and why.

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Skylar