Content strategy for real estate teams

Every agent posts listings. Almost nobody posts a reason to call them.

Listings look the same on every feed. The agents who win the next deal are the ones people feel they already know.

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Sound familiar?

Listing posts don’t build a brand

When the house sells, the post is useless. Nobody follows an agent for expired listings.
Your market knowledge is invisible

You know which streets flood and which schools are changing. That knowledge is the product, and it’s not online.
Paying for leads that ghost you

Bought leads don’t know you. Leads that come from content already trust you when they call.

Three starting points. The real formats come out of the audit, built around your people.

01

The neighborhood expert

Pick one area and own it. What it costs, what it’s like at 5pm on a Tuesday, who it’s right for and who it isn’t.
02

What I’d offer

Walk a listing and say what you would actually offer on it, and why. Honesty is rare enough in real estate to stand out.
03

Deal breakdowns

With client permission, explain how a deal came together, what almost killed it, and what saved it.

One 41-minute video took three days to make and has earned about $25,000 over two to three years. That’s what content that pays you back looks like.

01

Audit

I review your channels, your content and how it gets made, and tell you what’s wasting your time.
02

Roadmap

You get written actionables: what to make, who should make it, and how often.
03

Build

Put the right person on camera and post with feedback. Ninety days of reps, then your team runs it.

The Audit

$2,500

A one-hour call reviewing your channels, content and workflow. Written actionables, check-ins over 90 days, and a re-audit at day 90.

Book your audit See all three options

We’re a team, not a solo agent. Who goes on camera?

Usually not everyone. Part of the audit is finding the one or two people who are good on camera and building the system around them.

Do I have to be on camera myself?

No. Part of the audit is finding the right person, and it usually isn’t the owner. Your best spokesperson is probably already on your payroll.

Isn’t it too late for us?

It’s not too late. But in two years you’ll say it’s too late, and wish you’d started two years ago.

A few questions. If an audit is the right next step I’ll tell you. If it isn’t, I’ll tell you that too, and why.

Book your audit