Content strategy for roofing companies
Nobody thinks about their roof. Until they need someone they can trust.
Roof jobs are expensive and stressful. Homeowners call the company that already explained it to them.
Sound familiar?
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Storm chasers make everyone look bad
Homeowners are wary of anyone knocking on doors after a storm.
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Ads in a bidding war
Roofing leads are expensive and often shared with three competitors.
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Your inspector knows the truth
The person who climbs up and tells the homeowner what’s actually wrong is your most trusted voice.
Where I’d start
Three starting points. The real formats come out of the audit, built around your people.
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01
Up on the roof
Show what you find on real inspections, with permission. Damage, wear, and what doesn’t need replacing.
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02
Insurance, explained
How claims work, what to watch for, what to ask. Plain and useful.
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03
How to spot a bad roofer
Teach people what to look out for. It positions you as the honest one.
I did it for my own business first.
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298M+
Organic YouTube views across two channels
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424K
Subscribers on the main channel
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1,663
Videos published
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$0
Spent on ads
One 41-minute video took three days to make and has earned about $25,000 over two to three years. That’s what content that pays you back looks like.
How it works
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01
Audit
I review your channels, your content and how it gets made, and tell you what’s wasting your time.
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02
Roadmap
You get written actionables: what to make, who should make it, and how often.
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03
Build
Put the right person on camera and post with feedback. Ninety days of reps, then your team runs it.
The Audit
$2,500
A one-hour call reviewing your channels, content and workflow. Written actionables, check-ins over 90 days, and a re-audit at day 90.
Questions
Isn’t roofing content boring?
Only if it looks like an ad. Real inspections, honest opinions and a person worth listening to are anything but boring.
Do I have to be on camera myself?
No. Part of the audit is finding the right person, and it usually isn’t the owner. Your best spokesperson is probably already on your payroll.
Isn’t it too late for us?
It’s not too late. But in two years you’ll say it’s too late, and wish you’d started two years ago.
Find out what your company should be posting.
A few questions. If an audit is the right next step I’ll tell you. If it isn’t, I’ll tell you that too, and why.
Book your audit