Content strategy for wholesale and distribution

You sell what your competitors sell. Content is how buyers choose you anyway.

When the product is the same, the relationship is the product. Content builds it before your reps ever call.

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Skylar, smiling, in a grey cap and black t-shirt in his studio

Sound familiar?

  • Competing on price

    If buyers can’t tell distributors apart, the lowest quote wins.

  • Reps can only be in one place

    Your best salesperson’s knowledge reaches a handful of accounts a week.

  • Catalogs nobody reads

    PDF catalogs and email blasts don’t build trust.

Where I’d start

Three starting points. The real formats come out of the audit, built around your people.

  • 01

    What’s moving

    A weekly look at what’s selling, what isn’t, and why. Your buyers can’t get that anywhere else.

  • 02

    Product truth

    Your team’s honest take on new products, including the ones you wouldn’t stock.

  • 03

    Behind the warehouse

    How orders get picked, packed and shipped right. Reliability, shown instead of claimed.

I did it for my own business first.

  • 298M+

    Organic YouTube views across two channels

  • 424K

    Subscribers on the main channel

  • 1,663

    Videos published

  • $0

    Spent on ads

One 41-minute video took three days to make and has earned about $25,000 over two to three years. That’s what content that pays you back looks like.

How it works

  1. 01

    Audit

    I review your channels, your content and how it gets made, and tell you what’s wasting your time.

  2. 02

    Roadmap

    You get written actionables: what to make, who should make it, and how often.

  3. 03

    Build

    Put the right person on camera and post with feedback. Ninety days of reps, then your team runs it.

The Audit

$2,500

A one-hour call reviewing your channels, content and workflow. Written actionables, check-ins over 90 days, and a re-audit at day 90.

Book your audit See all three options

Questions

Are our buyers even on social media?

More than you’d think, often on their phones between meetings. The audit looks at where your buyers actually spend time before we pick a platform.

Do I have to be on camera myself?

No. Part of the audit is finding the right person, and it usually isn’t the owner. Your best spokesperson is probably already on your payroll.

Isn’t it too late for us?

It’s not too late. But in two years you’ll say it’s too late, and wish you’d started two years ago.

Find out what your team should be publishing.

A few questions. If an audit is the right next step I’ll tell you. If it isn’t, I’ll tell you that too, and why.

Book your audit
Skylar